case study · automotive · uae
WheelMode tyre commerce
- client
- WheelMode
- industry
- Automotive
- country
- UAE
- stack
- Sylius · Symfony · Algolia
35 yrs
of trade, taken online
25+
premium brands listed
3
payment gateways
The client
A distributor and exporter of automotive parts in the UAE, trading for 35 years with a portfolio of more than 25 premium brands.
The problem
The old website could not carry the business. The design was dated, there was no real e-commerce, and products and bookings were managed by hand, slowly and with errors.
What we built
The storefront rebuilt as a full commerce operation:
build / 1
Tyre shopping by specification
Search and filters built around how tyres are bought: size, brand, pattern. Powered by Algolia and personalised by location.
build / 2
Payments and ERP connected
HDFC, Razorpay and CCAvenue gateways integrated, with regular synchronisation into Tally ERP so the books stay right.
build / 3
Installation booking built in
Customers book a fitting appointment in the same flow as the purchase. The back office manages catalogue, pricing and sales in one place.
what changed
35 yrs
of tyre trade taken online, with more than 25 premium brands on one storefront and the books kept in sync with Tally.
an engineer replies within 24 hours
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