case study · automotive · uae
Safeer Tyres storefront
- client
- Safeer Tyres
- industry
- Automotive
- country
- UAE
- stack
- Laravel · MSSQL · AWS
UAE
tyres & brake pads online
filters
by brand and pattern
per-city
catalogue & offers
The client
A UAE e-commerce business selling premium tyres and brake pads from the major brands.
The problem
The website's dated design and confusing navigation were costing sales. Customers could not browse to what they needed, and the back office worked around the platform rather than through it.
What we built
The store redesigned around finding the right tyre fast:
build / 1
A storefront with clear paths
Product categories and brand and pattern filters that get a customer to the right tyre in a few taps.
build / 2
Search that understands tyres
Elasticsearch across the full catalogue, by size, brand, pattern and location.
build / 3
An admin panel that runs the business
Order tracking, customer handling, licence verification, offers and per-location products in one console.
what changed
Live.
A dated storefront rebuilt so customers find the right tyre in a few taps and the back office runs from one panel.
an engineer replies within 24 hours
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